The non-conventional metrics Ann uses to measure the impact of her audience relationships.Tips for amplifying the relationship with your audience by getting personal with your community, even by naming them (a la Lady Gaga and her "Little Monsters").The importance of uncovering your brand voice and giving yourself grace on letting your voice grow and evolve.Ann shares her experience of writing her newsletter, Total Ann-archy with a single person in mind while growing to over 50,000 subscribers. How to create intimacy with your audience through words.Using subtitles as a marketing medium to enhance audience engagement, ( Netflix gets major props for this!).on writing and how to approach using AI tools to serve your audience best Here's a sneak peek at what you can expect to learn in this episode: We discussed the ever-evolving landscape of marketing (AI! Channels! Metrics!) and how to effectively connect with your audience on a personal level. My conversation with Ann reminded me of the importance of creating content for a singular person (YOU!) no matter how many downloads and page views are tallied. With a handful of podcast episodes recorded and released, I'm starting to see growth in my own subscribers and listeners. The opportunity to ask "fAnn" questions about creating a personal connection with your audience couldn't have come at a better time for me. Trust me, this episode is worth relinquishing the naming rights to. This week I renamed the show in honor of the incomparable Ann Handley of MarketingProfs. Creating Intimacy with Words: How to Connect with Your Audience on a Personal Level Welcome to Episode 08 of the "Brand to fANN" Show!
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